Privacy Policy

Effective Date: October 24, 2014

This Privacy Policy describes the policies and procedures of Penguin George (“Penguin George”, “we”, or “us”) regarding the operation of URL Melter on the collection, use and disclosure of information about you on or (the “Site”) and the services, features, content or applications offered by Penguin George (collectively with the Site, “Services”). Penguin George receives information about you from various sources, such as: (i) when you shorten a URL using the Site; (ii) when you visit a URL created with the Services; (iii) when you use the Services; and (iv) from third-party sites and services. When you use the Services, you are consenting to the collection, transfer, storage, disclosure and other uses of your information as described in this Privacy Policy. The information you provide may be transferred, processed and/or accessed by us in the United Kingdom or another country where we (or our service providers) operate.

What does this Policy cover?

This Privacy Policy covers the treatment of the information gathered by Penguin George when you are using or accessing the Services. This Privacy Policy also covers Penguin George’s treatment of any information about you that Penguin George’s business partners share with Penguin George or that Penguin George shares with its business partners.

This Privacy Policy does not cover the practices of other businesses that Penguin George does not own or control, including other companies’ websites, services and softwares (“Third Party Services”) that you access through the Services, including Facebook, Twitter, or to individuals that Penguin George does not manage or employ. While we attempt to partner only with Third Party Services that respect your privacy, we can not take responsibility for the content or policies of those Third Party Services. We encourage you to review the privacy policies of any Third Party Services you access.

What information is collected and how is it used?

The information we collect is primarily used to provide the Services, to process and complete any transactions, to respond to inquiries, to personalise and improve the Services, to monitor and analyse usage trends of the Services, to provide you with related, relevant information, and for any other purposes for which the information is collected. In connection with aspects of the Services, we may request, collect and/or display some information about you. We collect the following types of information from our users.

URL Information

One feature of the Services is the ability to create shortened URLs (Uniform Resource Locators) of websites (“Melted Links”). Penguin George collects and stores both the original URL and the shortened URL. Penguin George also stores your IP address which will be associated with any URL you shorten with the Services.


Penguin George also collects information about accesses (such as clicks) or every Melted Link created with the Services. This information includes, but is not limited to: (i) the IP address and physical location of the devices accessing the Melted Link; (ii) the referring services or websites; (iii) information about sharing of the Melted Link on Third Party Services like Facebook and Twitter; and (iv) the time and date of each access. These metrics are used by Penguin George and its partners to improve their websites and services by provide value-added features, among others examples.

Information Collected Automatically

Some information is collected automatically when you use the Services.

Cookie Policy

Cookies are pieces of text that be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website your visit. We use cookies to record analytics and metrics regarding your usage of the Site.

What information is shared?

The Services are designed to help you share information with others. As a result, much of the information gathered through the Services is shared publicly or with third parties.

Melted Links and Usage Information

Much of the activity on and through the Services is public. This includes, but is not limited to:

Melted Links and the general use of the Services may be shared in anonymised form and/or aggregated form (in other words, non-personally identifiable) with our customers and business partners. This information enables them to better understand how people use their products and services, to integrate multiple services together, to develop their services and to market and research new products. This may also be used to improve the relevancy of any online advertisements or marketing that is displayed through their services (or to tailor it to your interests).

IP Address Information

While we collect and store IP address information, that information is not shared publicly. We do at times, however, share IP address information with our partners and our services providers. In all cases where an IP address is shared, it is not linked to your individual usage of our Services.

Information You Elect to Share

When creating a Melted Link, you can share that Melted Link through Third Party Services. Any information that you elect to distribute and share through those Third Party Services is provided to them and may then become accessible to the users and operators of those services. We recommend that you review the terms of service and policies of such Third Party Services that you access through the Services, since Penguin George does not control and is not responsible for the privacy practices of such Third Party Services.

Information Shared with Service Providers of URL Melter

We may employ or contract with people and other businesses to perform certain tasks on our behalf and under our direction (our “Service Providers”). We may need to share information about you with our Service Providers in order to provide products and services to you.

Information Disclosed for the Protection of Penguin George and Others

Penguin George also reserves the right to access, read, preserve and disclose any information as it reasonably believes it necessary to: (i) satisfy any applicable law, regulation, legal process or government request; (ii) enforce these Terms of Service, including investigation of potential violations hereof; (iii) detect, prevent or otherwise address fraud, security or technical issues; (iv) respond to user support requests; or (v) protect the rights, property of or safety of Penguin George, its users, employees and the public. This includes sharing and exchanging information with other businesses and organisation for fraud protection and spam and malware prevention.

What Choices Do I Have and What Information of Mine Can I Access?

User accounts are not a feature of the Services, meaning all features of the Services can be used without registering, thereby limiting the amount of information that is collected about you as an individual.

Metrics information for all Melted Links created after 1st June 2014 can be accessed by adding the “!” symbol (exclamation mark) to the end of the URL.

What Happens When There Are Changes to this Privacy Policy?

Penguin George may amend this Privacy Policy from time-to-time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make material changes in the way we collect or use information, or significant changes to the verbiage of this Privacy Policy, we will notify you by posting an announcement on the Services. We will also indicate when such changes will become effective. You are agreeing to be bound by any changes to the Privacy Policy when you use the Services after those changes become effective.

What if I Have Questions or Concerns?

If you have questions or concerns regarding this Privacy Policy or issues using the Services, please send us a detailed message to: [email protected] We will make every effort to resolve any issues and address concerns.